Altair Jewelry

PROJECT BRIEF

Altair Jewelry

Introduction

Altair reimagines jewelry as an expression of individuality, offering a curated collection that caters to every life moment. Altair’s goal was clear: to offer a collection that speaks to life’s intimate moments, jewelry that is both a form of personal expression and a marker of timeless elegance.

Project Goal

The primary goal of our project with Altair was to build a distinct brand identity and an intuitive online presence that embodies Altair’s mission, translating their celebration of individuality and beauty into a captivating brand. Our work was aimed at positioning Altair as a trusted source of meaningful, lasting jewelry, fostering a deep connection with customers.

Deliverables

Brand Architecture: Brand Strategy | Logo Suite | Visual Identity.

Website Design: UX/UI Strategy | Custom Web Design | Operations Development.

Creative & Promotional Assets: Branded Stationary | Packaging Design | Print Marketing | Digital Assets.

Two boxes, one grey and one beige, stacked on a light surface against a textured wall. The beige box has the word 'ALTAR' printed vertically, and the grey box has the phrase 'Curated With Love' printed on its side.
Three jewelry promotional posters featuring close-up images of women's necks, ears, and arms with various gold and pearl jewelry, including earrings, necklaces, and bracelets, against a light background.
Open laptop on a glass table displaying an online jewelry store with gold jewelry and a model wearing bracelets.
Tablet displaying an online jewelry store called ALTAIR, showing images of women wearing necklaces and earrings, with sections labeled 'Shop Earrings,' 'Shop Necklaces,' and 'New Arrivals,' placed on a stack of books on a beige fabric surface.
Three social media story posts showcasing jewelry, including a hand with a gold ring, a close-up of gold jewelry with gemstones, and a minimalist gray background with text about jewelry collection.
White tote bag with black text that reads "ALTAR" and an "a" logo below. The bag also has small print that says "Jewelry made with love" and includes website and social media information.
Brochure layout showcasing a winter jewelry collection with product images and descriptions. Includes rings, bracelets, and earrings on a clean, minimalistic white and black background.