Curated Turks & Caicos

PROJECT BRIEF

Highlyfavrd

Introduction

Highlyfavrd stands as a luxury eyewear brand rooted in confidence. With a vision to empower individuals through bold and refined sunglasses, the brand redefines style, transforming each pair into a tool for self-assurance. It’s about more than aesthetics; it’s about bridging the way we see the world with how the world perceives us.

Project Goal

Our mission was to develop a cohesive brand identity that encapsulates Highlyfavrd’s ethos of confidence and empowerment. This involved creating a visual and tactile experience that elevates the brand's luxury positioning while maintaining its accessibility. Our objective was to ensure every interaction with Highlyfavrd feels purposeful, inspiring, and aligned with its vision.

Deliverables

Brand Architecture: Brand Strategy | Logo Suite | Visual Identity.

Creative & Promotional Assets: Branded Stationary | Packaging Design | Print Marketing | Digital Assets.

Close-up of a woman wearing black sunglasses, touching her face with her right hand, with a beige and white background, a brown brand tag labeled 'HIGHLYFAVRD' and a white circular tag with the initials 'HF' attached with a string.
Close-up of tortoise shell sunglasses with
A white rectangular box with the words "HIGHLYFAVRD LUXURY SUNGLASSES" printed on top, placed on a marble surface.
Cream-colored fabric with a business card that has the word 'HIGHLYFAYRD' and a logo embossed, resting on the fabric.
A fashion advertisement featuring a woman wearing black sunglasses, with the brand name LITTLE FAVRD on the cover and the sides of the glasses, and a pair of tortoiseshell sunglasses placed beside her.
White packaging with a white label featuring black text and a black logo, with a background repeating gray logo pattern.
A black shopping bag with the words 'HIGHLYFAVRD' written in white, and a logo of intertwined letters 'Y' and 'S' near the top. The bag has brown ribbon handles and is placed on a tiled floor.