Highlyfavrd

PROJECT BRIEF

Highlyfavrd

Introduction

Highlyfavrd stands as a luxury eyewear brand rooted in confidence. With a vision to empower individuals through bold and refined sunglasses, the brand redefines style, transforming each pair into a tool for self-assurance. It’s about more than aesthetics; it’s about bridging the way we see the world with how the world perceives us.

Project Goal

Our mission was to develop a cohesive brand identity that encapsulates Highlyfavrd’s ethos of confidence and empowerment. This involved creating a visual and tactile experience that elevates the brand's luxury positioning while maintaining its accessibility. Our objective was to ensure every interaction with Highlyfavrd feels purposeful, inspiring, and aligned with its vision.

Deliverables

Brand Architecture: Brand Strategy | Logo Suite | Visual Identity.

Creative & Promotional Assets: Branded Stationary | Packaging Design | Print Marketing | Digital Assets.

Close-up of a woman wearing black sunglasses, with a product tag for HIGHLYFAVRD luxury sunglasses in front of her face, and two circular tags with "HF" attached to the product tag.
Close-up of sunglasses with tortoise shell frames and brown tinted lenses, featuring the brand name 'HIGHLYFAVRD' on the arm.
A rectangular, light gray box with open lid, labeled 'HIGHLYFAVRD LUXURY SUNGLASSES,' resting on a marble surface.
A white business card with embossed logo and textual information, placed on a beige fabric surface.
A promotional poster for HIGHLYFAVRD luxury sunglasses featuring a woman with short curly hair wearing black sunglasses and touching her face, with a large close-up image of the sunglasses on the left and right sides of the poster.
Sheet of luxury sunglasses packaging with branded tissue paper featuring a repeated logo pattern and a label reading 'HighlyFavrd'
A black shopping bag with the brand name 'HIGHLYFAVRD' in white letters, placed on a tiled floor with shadows.