Vellum

PROJECT BRIEF

Vellum

Introduction

Vellum is a natural mushroom medicine brand dedicated to redefining mental wellness through the power of nature. Rooted in science and elevated in design, Vellum offers thoughtfully crafted, high-end alternatives to traditional mental health solutions. With a commitment to purity, intention, and transformation, Vellum supports individuals on their journey toward clarity, balance, and inner resilience—honoring the mind as much as the experience.

Project Goal

The goal of this project was to build an elevated brand identity that reflected Vellum’s commitment to natural healing and mental well-being. Balancing refined minimalism with a sense of grounded calm, the brand needed a visual foundation that would resonate with a thoughtful, wellness-driven audience and position Vellum as a trusted, sophisticated alternative in the world of mushroom-based medicine.

Deliverables

Brand Architecture: Brand Strategy | Logo Suite | Visual Identity.

Creative & Promotional Assets: Branded Stationary | Packaging Design | Print Marketing..

A bottle of Mushroom Tincture with a dropper cap placed on two white smooth stones, on a wooden surface against a light background.
Two gray packages of VELLUM mushroom medicine on a wooden surface with a dark background.
Three dark green rectangular boxes labeled 'VELLUM' with decorative icons, placed on a beige surface.
A beige envelope with the embossed word 'VELLUM', containing a thank you card with a small sun icon and the message 'THANK YOU, WE HOPE YOU LOVE YOUR PURCHASE'; a round taupe sticker with a geometric line art design is placed beside it.
Three Vellum mushroom medicine pouches in olive green, white, and black colors, labeled 'Heal,' 'Enhance,' and 'Gems,' displayed on a light wooden surface against a textured off-white wall.
Two brown cards, one with the logo and name 'Vellum,' and the other with a sun symbol, website, and social media handle, set against a beige background.
A white paper tag with the text 'VELLUM NATURAL HEALTHOrganic Mushroom Medicine' and a small decorative symbol, attached to a beige fabric background with a string.
Blue and white folded packaging box for Vellum Mushroom Medicine, featuring information about the product, ingredients, dosage, and icons indicating vegan, effective, and high-quality ingredients.
White and brown packaging boxes for VELLUM mushroom supplement, with one open pouch of capsules and the box standing upright.