Vellum

PROJECT BRIEF

Vellum

Introduction

Vellum is a natural mushroom medicine brand dedicated to redefining mental wellness through the power of nature. Rooted in science and elevated in design, Vellum offers thoughtfully crafted, high-end alternatives to traditional mental health solutions. With a commitment to purity, intention, and transformation, Vellum supports individuals on their journey toward clarity, balance, and inner resilience—honoring the mind as much as the experience.

Project Goal

The goal of this project was to build an elevated brand identity that reflected Vellum’s commitment to natural healing and mental well-being. Balancing refined minimalism with a sense of grounded calm, the brand needed a visual foundation that would resonate with a thoughtful, wellness-driven audience and position Vellum as a trusted, sophisticated alternative in the world of mushroom-based medicine.

Deliverables

Brand Architecture: Brand Strategy | Logo Suite | Visual Identity.

Creative & Promotional Assets: Branded Stationary | Packaging Design | Print Marketing..